Rounds
Social Medicine Rounds @ Montefiore
For past Social Medicine Rounds, click on the year: 2006, 2007, 2008, 2009, 2010
Social Medicine Rounds are usually held on the second and fourth Tuesdays of the month. Unless otherwise indicated they are held in the 3rd Floor Conference Room of the Residency Program in Social Medicine, 3544 Jerome Ave., Bronx, NY 10467. Continuing Medical Education credits are provided; for details read this notice regarding CME.
January 18, 2010: 3rd Annual Harold Wise Memorial Lecture: “Is there ‘Change We Can Believe In’ When it comes to Community Health?Denise V. Rodgers, MD, RPSM ‘82, Provost & Executive Vice President,University of Medicine & Dentistry of New Jersey (UMDNJ)
Cherkasky Auditorium
4:30-6PM
Come be inspired for the New Year. Join the Friends, Alumni and current members of the Residency Program in Social Medicine for the Third Annual
Harold Wise, MD Memorial Lecture, honoring the creative spirit behind the RPSM. A champion of the values and vision promoted by Harold, Dr.
Denise Rodgers, RPSM ‘82, is sure to provoke and challenge with her reflections regarding what’s old and what’s new in approaches to community health and in ending racial and ethnic health care disparities. She’ll remind us of the progress we’ve made and of the work ahead that still requires our passion and devotion.
January 26, 2010:
“The National Youth Anti-Drug Media Campaign”
Lawrence M. Scheier, MA, PhD.RPSM 3rd Floor Conference Conference Room 4:30-6PM
The National Youth Anti-Drug Media Campaign was instituted in 1999 as a proactive means of stemming the tides of youth drug use. Backed by the legacy of social marketing and health persuasion campaigns, the logic undergirding the campaign suggested parents could be persuaded to monitor their children, invoke more communication, and excercise greater social control to effectively dissuade youth from drug initiation. Youth were provided a barrage of messages forecasting negative outcomes from drug use and also teaching them social skills and ways to offset negative peer influences. Evaluations of the campaign have produced a bevy of “iatrogenic” or boomerang effects with exposure to PSAs and radio spots leading to increased drug use by youth. This seminar provides an added layer of insight using secondary data analysis and person-centered approaches to yield interesting positive campaign effects, particularly supporting intergenerational transmission of positive family values and monitoring activities that protect youth. Findings are discussed in terms of the broad appeal of marketing using television and radio, print media and movie trailers to effectively change health behaviors. For more information, consult: www.larsri.org.
